What is the best time to post on Social media ?

Social media is one of the best ways to straighten your content. Although, you can’t just post whenever you feel like it. There are some times better than others.

So, “when is the best time?” you shall ask.
There is never the perfect answer to that. However, there have been some researches applying on what really depends on, in order to conduct the right time to post on social networking. Different businesses find different days and time work best for them. It really depends on the platform you’re using, how your target audience interacts with that platform, the regions you’re targeting and the content of your post and your goals (clicks vs shares).

We have organized some general guideline to help you find the optimal posting times for your company.

1)    Best times to post on Facebook ///  
Engagement rates are higher on Thursdays and Fridays, and weekdays from 1:00-4:00 p.m. tend to see the highest click through rates. On Fridays, Facebook use, spikes by 10%. Since people tend to be happier on Friday, is suggested posting funny or upbeat content to match your audience’s mood.

All in all, the best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00-1:00 p.m. on Saturdays and Sundays and 1:00-4:00 p.m. on Thursdays and Fridays.

The worst times to post on Facebook are weekends before 8:00 a.m. and after 8:00 p.m.

2)    Best times to post on Twitter ///  
Like all social media, people use Twitter on both mobile devices and desktop computers, both at work and at home. People often treat it like an RSS feed, and something to read during down times like small breaks.  

For B2B organizations, the best days to post are Mondays through Fridays and click-through rated is highest on Wednesdays.
For B2C organizations, the best days to post are Wednesdays and the weekends, when click-through rate is highest. B2B content performs better during business hours, whereas B2C content performs better on weekends.

The best times to post on Twitter are weekdays from 12:00-3:00 p.m. and 5:00 p.m.

Some businesses have also had success with 2:00-3:00 a.m., 6:00-7:00 a.m., and 9:00-10:00 p.m. post times. Analyze and try these times and other to see if they work with your audience, as well.

3)    Best times to post on LinkedIn ///  
LinkedIn is basically used by professionals, and they tend to use it during the workweek, during work hours, just before the workday starts, and just after it ends.

Tuesdays tend to see the most clicks and shares, especially between 10:00-11:00 a.m. Mondays see lower engagement rates than the rest of the workweek, likely because people are catching up from the weekend. Friday may see lower engagement rates too, as people are wrapping up the week and even leaving early for the weekend.

The best time to post on LinkedIn is midweek from 5:00-6:00 p.m. Other optimal times include Tuesdays from 10:00-11:00 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30- 8:30 a.m., at 12:00 p.m. and from 5:00-6:00 p.m.

The worst time to post on LinkedIn is during the night, between 10:00 p.m. and 6:00 a.m.

4)    Best time to post on Pinterest ///  
Pinterest users are most active in the evening.
The best time to post on Pinterest is in the evening any day of the week, especially Saturdays from 8:00-11:00 p.m.

Other optimal times include every day from 2:00-4:00 a.m. and 2:00-4:00 p.m. and Fridays at 3:00 p.m.

5)    Best times to post on Instagram ///  
Instagram is meant to use on mobile devices only, and users tent to use it all the time, any time, although many users engage with content more during off work hours than during the workday.

Videos tend to perform best any night time of the week, between 9:00 p.m. and 8:00 a.m. Some companies have also seen success with posting at 2:00 a.m., 5:00 p.m. and Wednesdays at 7:00 p.m. Analyze and try these times and other to see if they work with your audience, as well.

The best time to post on Instagram are Mondays and Thursdays at any time, except between 3:00-4:00 p.m.

Hope you found this information helpful and interesting. For more, about any content tips, please do not hesitate to ask WebFlow.gr ;) 

Always with   WebFlow.gr