9 Ingredients for Great Content
1. Original content
Your ideas should be original. When you post the same ideas over and over again, people will get bored and you don’t motivate them sharing it to their personal page. You should be posting new articles with innovative ideas that people would find interesting.
You mush follow these two rules.
a. You get what you pay for
b. If you don’t have anything to say, then don’t say it.
2. Create strong headlines
A good headline is important, as is the first thing people will see before reading the post.
·80% of people will read your headlines
· only 20% of those people will read the rest of the post
3. Actionable Content
Review some of your past posts you wrote. Do they make the user apply these lessons right away? A very good post «teaches» the user how to apply the information and where to apply it. When you write your post just give some tips on applying what you are offering them. Writing interesting posts will make your readers spark some ideas.
4. Provide answers
A lot of times you might write something which you can’t completely explain to people how they should use this information. In this case, Google is your best friend. Search on google the information you need, copy the link and provide it to your post. This is how people will find answers in something they don’t completely understand and here’s a tip: people don’t want just answers, they want answers fast. So its very important you make an easy content, so people can scan it and pick up the juicy information.
5. Be accurate
Keep in mind that your blog is a reflection of your company. That means, you should manage providing accurate information. Can you imagine the damage your company can have if you write something and then find out its inaccurate?
Being accurate builds trust with readers and costumers.
Here are some tips of how you can write an accurate article:
a. Trusted and quality sources will warn trust from your readers.
b. Linking to more content can only do good to your content.
c. Linking to other sources, can help SEO figure out what your post is about.
6. Engage and provoke content
You want an engaged audience? Well you can have one, by creating an engaged content. Everything depends on what you write. Here are a few tips:
a. Create questions. Include questions at the end of your post in order to make users implement the knowledge you provided.
b. Have an important and promising introduction. Provide in your introduction why users should care and what you will be discussing in the blog post. Make them want to read it.
c. Users adore stories. If you can provide a mini story in your intro, that would be perfect. Stories, most of the time, can help clarify a point and it will make it more engaging and may also help the reader learn.
7. Add pictures and videos
There’s no better way of communicating with your readers through pictures and videos. For a lot of people, its easier for them to learn stuff by seeing or even by hearing. If you open any modern text in other blogs or websites, you will find pictures that are provided in the text. That is why, pictures can enhance the reading experience. Whatever you are writing about, add pictures, pictures that add value.
8. Short and to the point content
Its very important you write a brief-to-the-point blog post or article that is filled with information.
Don’t focus on the word count. A longer blog post does not mean a better blog post. Often keeping a blog post short is more difficult and actually takes more time than just writing as much as you can. Although, people are tend to be more interested in the shorter posts.
9. Continual updates to your website/blog
this is the most important step. Starting your blog or website is a commitment. Its very important you keep your users posted with your content. You don’t just write couple of articles and then abandon the work. If you do so, you will not gain any new users or even new costumers. People like updated blogs/websites. Many of the best content sites are regularly updated.
How often you should post articles on your blog/website depends on you. When you start creating a content, you should try posting articles at least twice a week.
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